Why the future of retail is brand commerce

We live in age of blurred boundaries. A host of new technologies, from connected stores to social commerce, have transformed the relationship between content and commerce, shopping and storytelling. Where once the gap between points of inspiration and points of transaction was immense, technology is bringing them ever closer together.

The result is that shopping is no longer an occasion, it is always-on. US technologist Linda Stone coined the expression “Continuo…

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