LEGO® DUPLO® launches world’s Tiniest Film Festival

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Six tiny directors. Six tiny blockbusters. Imagination can take you anywhere.

We joined forces with LEGO® DUPLO® and Disney to unlock the power of kids’ imaginations with the LEGO® DUPLO® Tiny Film Festival. Every week for six weeks, one tiny director’s story is beautifully brought to life in stop motion animation by Disney animators.

This UK campaign is designed to celebrate the imaginative stories of children under the age of five – using LEGO® DUPLO® bricks and sets, showing how imagination can take you anywhere.

So how does it work?

Parents submit their tiny director’s stories via a dedicated microsite (www.lego.com/tinyfilm) which features a tiny cinema player.

Simon Clancy, our Group Creative Director explains how, ‘the idea was born from a simple insight: Every great storyteller was once a tiny storyteller. LEGO® DUPLO® develops your child’s imagination through creative play – so why not give all those tiny directors across Britain their very own Tiny Film Festival. It’s a festival celebrating the imagination of young children and we’re excited to see what they come up with’.

What did we do?

The campaign was launched by respected mummy and lifestyle blogger, Emily Leary, author of A Mummy Too, whose three year old daughter, Jay, has already had her tiny film produced to provide inspiration.

Winners are announced via the LEGO DUPLO Facebook page with each winning film having their own custom movie poster in the style of a typical blockbuster. The films last around 15 seconds with a graphic intro and outro sequence, crediting family members of the tiny director’s choice, again to parody real blockbuster cinema releases – in tiny style.

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LEGO® DUPLO® Brand Manager, Genelle Holton, said: ‘We are delighted to be celebrating the imagination of toddlers throughout the UK, by putting them in the director’s chair and enabling them to create their own mini blockbuster! The campaign will enable us to demonstrate to parents that LEGO® DUPLO® is a fantastic role play product, which encourages storytelling.”

Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland, said: “We’re really pleased to have collaborated with LEGO® DUPLO® on this fantastic project, bringing imaginative children’s stories to life. We love to work with brands who share our passion for storytelling. This is a great example of how our in-house creative team can produce exciting content for clients in a fun and engaging way.”

Watch the first Tiny Film here:

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