Author Bios

Meet the authors who write for our blog.

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    Pats McDonald, Chief Strategy Officer

    Pats joined Isobar as Chief Strategy Officer in 2012, responsible for the agency's overall strategic direction and output. Prior to joining Isobar Pats was Head of Digital Strategy at CHI & Partners where she also founded and led the agency's social media division, The Social Practice. Between 1999 and 2010 she worked at BBH London where she helped lead the agency's effectiveness agenda, winning numerous IPA Effectiveness Awards. Between 2008 and 2010 she ran the agency's flagship Levi's account, helping return the brand to creative highs and winning Cannes Lions in 2008 and 2009. From 2009-2010 she acted as a Business/Strategy Director for BBH Labs, the agency's innovation hub, helping build its reputation for thought leadership in the digital space.

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    Rachael Ford, Business Director

    Rachael Ford is currently a business lead within the integrated Kellogg’s@DAN model, overseeing digital media, creative and performance output across Europe for Dentsu Aegis’ Isobar, Carat and iProspect brands. She leads both Special K - the largest brand in the Kellogg’s portfolio, and Nutri-Grain - Kellogg’s hand-held breakfast solution. Prior to joining the Kellogg’s team, Rachael led the LEGO and Danone accounts for Isobar, delivering both brand led digital communications and more technical products and services to attract and engage new audiences in a highly regulated market. Rachael has been at Isobar for just over a year and a half, in the industry for 18 years and her background encompasses multiple channels – from traditional ATL to Direct Marketing, Digital Communications and Digital Platforms, Services and Tools. This breadth of experience results in a focus on business transformation for her Clients and enables her to provide truly media neutral recommendations. Her sector experience is just as wide, encompassing Financial, Motor, Alcohol and FMCG as well as News and Entertainment brands.

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